Storytelling has never been made more easier. With the growing popularity of the internet and digital media in the past decade, we have seen a surge in content publishing platforms and social networks. The evolution of storytelling or how we create new compelling stories, share
With less then a month left in 2013, we wanted to look back on the biggest trends over the past year and see how it compared with Mashable‘s list published a year ago. In 2013 we saw a rise in Big Data, in 3D printing,
Product Review : Yammer.comÂ â€œThe Enterprise Social Networkâ€
Over the past year we have been hard at work helping our clients build their online presence on various social networks, improving their website usability and creating additional features to engage with their audience and facilitate more sales. Strategic planning and marketing campaign management is
Social media has far surpassed the fad stage. Itâ€™s here to stay, and whether you embrace it or fend it off, you and your customers will be impacted. There is a world of conversation and engagement thatâ€™s happening right now â€“ with or without you.
Recently Facebook announced that it is implementing #hashtags to manage topics on the growing social network . #hashtags are not a new “trend” on the web, they appeared long ago on IRC to help manage chat groups. In 2007, Chris Messina suggesting that they Â used
Search engines favor websites that are updated on a regular basis. They also favor sites that have a lot of keyword-rich content.Â Integrating a blog into your companyâ€™s website is a great way to do both easily.Â In fact, websites with blogs generate 55% more
If your property is listed on TripAdvisor, the worldâ€™s largest travel site, there are a lot of opportunities to manage your online reputation, engage with the TripAdvisor traveler community, and connect with potential bookers. Below are eight great ways to market your property, at no
Measure the impact of your Facebook Ads in your web analytics software. Learn how to use Google Analytics to track your adâ€™s performance so you can learn whatâ€™s working well for you. Weâ€™ll show you how to customize your adâ€™s URL and see the results
Nothing is more important than to share relevant and useful content with your community on a regular basis. Â Figuring out just what type of content to share can be tough.Â Here is a list of content ideas to help you write compelling articles for your Â readers.
AÂ site mapÂ (orÂ sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool forÂ Web design, or aÂ Web pageÂ that lists the pages on aÂ Web site, typically organized in hierarchical
Search Engine Marketing (SEM)Â involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions. Â Search EngineÂ OptimizationÂ (SEO)Â is the art and science of increasing your websiteâ€™s visibility to search engines for those important