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Can you see the social bubble bursting soon?

Instagram, a photo sharing application created 2 years ago by Kevin Systrom got sold to Facebook for $1 billion today! Impressive! Many of my friends including great photographers such as Kris Krüg are using this very cool app since it first came out on the iPhone. Instagram offers some pretty cool features such as filters and connectivity to other networks, it is a uber active community where users not only post pictures but comment and “like” other people’s work as well. With about 30 million users, instagram is a great purchase as Facebook gear up to go public in what will be the largest IPO ever (estimated at $100 billions). Perhaps spending 1% of their net worth is a good bet in their continuous efforts to grow their user base while adding new features, innovations and talent to the team. But why 1 billion dollar? Lets do the math; 30 million users, this mean that fb paid about 33$ per user (which I think most instagram users also have Facebook accounts) so that is not spending money on user acquisition… Perhaps they are looking for a larger footprint into the mobile market, adding more interactive users, or expending their advertising market over a larger network? Are those real motivations to spend a billion dollar? All this talk makes me wonder about a few things: If instagram is worth $1 billion, how much would flickr be worth today? And why is Yahoo! not seeking to sell it off to someone who would take better care of this dying community? Most likely because most talented people behind flickr have since moved on to new projects. Still Flickr offers some great features, has a large, active user base, loads of content dating back to 2004. So why isn’t there someone out there willing to take over our dearest photo sharing social community? What is the value of a dollar, or a user or an app? Everyone dreams about building the next billion dollar company (it used to be the million dollar dream). These guys somehow managed to pull it off, what started with an idea, secured 200k in 2010 to eventually secure 60 millions from Sequoia Capital only a week before flipping it over to Zuckerberg and his team for a billion dollar. Madness! What can you buy for a billion in todays’ economy? Yelp! market valuation is 1.5 billion, Zynga (which...
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Transition from Drupal to WordPress

The End of an Era, a New beginnings! Open letter posted on Raincity Studios blog – October 31st 2010 Thank you for visiting Raincity Studios. We appreciate you clicking away and coming over. Sadly (or happily depending on how you look at it) we’ve moved on to brighter things and we are no longer taking on projects. If you were seeking us for our Drupal expertise, we highly recommend that you speak with our friends at The Jibe, or Eighty Elements Entertainment, or check out Drupal.org for other talented drupalers in your area. If you are contacting us for any other request, feel free to use our contact form. The past seven years have been amazing; a global roller coaster ride in Drupaland! It’s been a privilege to innovate and work with everyone on the team. Without their contributions, leading this company would not have been as much fun. The lessons and memories that we share from this experience will continue to grow and take on new forms as we all evolve to finer heights. As Raincity Studios goes into permanent hibernation, we wish the best to the talented folks who emerged out of our hard work, our early collaboration with the community and our trusting clients. Lastly, in the words of one of my favorite heroes, Douglas Adams, from his trilogy in five parts masterpiece; “The Hitchhikers’ Guide to the Galaxy”. So long and thanks for all the fish So sad that it should come to this We tried to warn you all but oh dear? You may not share our intellect Which might explain your disrespect For all the natural wonders that grow around you So long, so long and thanks for all the fish The world’s about to be destroyed There’s no point getting all annoyed Lie back and let the planet dissolve Despite those nets of tuna fleets We thought that most of you were sweet Especially tiny tots and your pregnant women So long, so long, so long, so long, so long So long, so long, so long, so long, so long So long, so long and thanks for all the fish We may not have gone where we intended to go, but I think we have ended up where we needed to be. To read other Raincity Studios blog posts, please check out Raincity Studios’ Archive This archive includes many articles on web standards, design, drupal, ajax and various...
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Art Media Crisis

Making Sense of the Slick presentation at the BC Marine Museum on June 15th 2010 Art media-crisis from Robert Scales Presentation made at the BC Marine Museum on June 15th 2010 about the impact of the BP oil spill and how digital media and social network can be utilize to rally people and engage users to take actions for a cleaner, safer...
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Defining Holistic Hybrid

We are a boutique Brand Management and Marketing Agency located in Bali, Indonesia. Our primary area of expertise includes Digital Marketing , Web Design and Web Development. With more than 15 years of experience, we offer strong work ethics, solid know-how, unparalleled support and quality services at an affordable rate. Web Development and Marketing Agency We are early adaptor of Web 2.0 technologies and social platforms such as facebook and twitter. We specialized in social media marketing, Search Engine Optimization (SEO) and building dynamic websites using WordPress, a flexible content management system (CMS).   Do your company’s online profiles lead to direct business? From Facebook to Stumbleupon and everything in between, we aim to help our clients grasp the power of digital media to help grow their brands by engaging with people with similar interests. In order to adapt to the ever changing trends we need to take an Holistic Hybrid approach to how we engage with our audiences. Defining Holistic Hybrid ho·lis·tic definition Pronunciation: /hō-ˈlis-tik/ Function: adj 1 : of or relating to holism 2 : relating to or concerned with wholes or with complete systems rather than with the analysis of, treatment of, or dissection into parts ho·lis·ti·cal·lyPronunciation: /-ti-k(ə-)lē/ Function: adv hy·brid definition Pronunciation: /ˈhī-brəd/ Function: n 1 : an offspring of two animals or plants of different races, breeds, varieties, species, or genera 2 : something heterogeneous in origin or composition hybridFunction: adj hy·brid·ismPronunciation: /-brə-ˌdiz-əm/ Function: n hy·brid·i·tyPronunciation: /hī-ˈbrid-ət-ē/ Function: n pl-ties; Markets are conversations The basis of Holistic Hybrid helped us define an ideology for a new “General theory on creating alternative ways of looking at a situation and getting things done through user engagement and technology.” Focusing on a principal goal; to facilitate communication and human engagement. Creating a basic social media presence is easy enough, getting your community to engage is more difficult. Taking advantage of our services, will help you grow your community, reach out to new markets more effective, and increase your user engagement. Adding new revenue streams. Are you  ready to connect with your Market? Contact us to engage with your audience and build your...
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SXSW 2009 and RiP: a Remix Manifesto

“Keep Austin Weird” is the motto in Austin, Texas and the weird folks of Austin put on a good show during SXSW. Since 1994 when the festival added the music and interactive components, SXSW has been a meeting point for rockstars, geeks and all sorts of creative types. This year was the fifth year in a row for us. From what I understand about previous SXSW festivals, this year was par for the course with a lot of good people, great conversations and fun parties. First of all, it should be mentioned that there are two very different sides to SXSW. During the day, the conference is much like a mild-mannered marketing executive. Panels are attended; ideas are shared; insights are gained; hands are shaken; relationships are formed. While the sun is still up, SXSW appears to be much like any other conference. And the lineup of presenters were great this year. I was particularly interested in all of the presentations on the topic of mobile applications and location based social networks. More than just iPhone users having fun playing around with Foursquare, there was a real sense that mobile devices – the computers in our pockets – had the capacity to help people “do good” in the world and start to level out some of the inequalities of our digital divide. And it’s also exciting to see the internet moving away from our computer monitors as the ubiquitous web begins to enhance the way we live our daily lives and enrich our social interactions. There were just too many good presentations to mention here. Our own Robert Scales and Kris Krug participated in a great panel “doing business in china for fun and profit” that was very well recieved. There’s some great coverage you can check out here. And of course, each of the keynote speakers were great, but if I learned anything from SXSW, it’s that the real action takes place in the hallways between sessions. When you pack so many bright, creative and ambitious people into one building, the results are bound to be inspiring. But as I said, there are two sides to SXSW. When the sun goes down, the mild-mannered marketing execs transform into raging rockstars. Each night there were plenty of sponsored parties and the streets were full of conference attendees stumbling from one venue to the next. We were proud to be sponsoring the SXNW party for the fourth year...
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MDD2008 Vancouver – Panel 3: Robert Scales, CEO of Raincity Studios

MDD2008 Vancouver – Panel 3: Robert Scales, CEO of Raincity Studios Video of my presentation at Media Democracy Day Vancouver 2008 on Nov 21, 2008 – Panel 3, The Battle for New Media and Open Communication. Video from www.workingtv.com/mdd2008.html. More information at...
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