If your property is listed on TripAdvisor, the world’s largest travel site, there are a lot of opportunities to manage your online reputation, engage with the TripAdvisor traveler community, and connect with potential bookers. Below are eight great ways to market your property, at no cost, and take full advantage of your TripAdvisor presence.
Tips to Market your Property for Free Using Tripadvisor.
- Register with Tripadvisor Management Centre – Gain access to free resources that help you manage and optimize your TripAdvisor listing.
- Share Information about your property – Add property details and amenities to your listing page and highlight what sets you apart from competitors.
- Upload visuals – Photos and videos drive traveler engagement. Listings with 30 or more photos see 46% more engagement than those with 10 or less. similarly, properties with at least one video see about 29% more traveler engagement.
- Encourage Guests to Write Reviews – Use Tripadvisor’s Review Express emails, custom cards, flyers, and widgets to encourage customer reviews. Ensure that you have fresh, plentiful content to help travelers make booking decisions.
- Monitor your Reviews – Sign up for email alerts to be notified every time a new review is posted to see invaluable feedback on the guest experience at your property.
- Respond to your Reviews – Write management responses to both positive and negative reviews to show that you are interested in feedback and take customer service seriously.
- Bring Reviews to your Website – Widgets can showcase your reviews, encourage guests to write new ones, and give travelers the content they want to see before they book – all on your own website.
- Evaluate your Performance – Track your property’s day-to-day performance as well as customer satisfaction trends in comparison to your competitors.
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