Social media has far surpassed the fad stage. It’s here to stay, and whether you embrace it or fend it off, you and your customers will be impacted. There is a world of conversation and engagement that’s happening right now – with or without you.
Recently Facebook announced that it is implementing #hashtags to manage topics on the growing social network . #hashtags are not a new “trend” on the web, they appeared long ago on IRC to help manage chat groups. In 2007, Chris Messina suggesting that they  used
Search engines favor websites that are updated on a regular basis. They also favor sites that have a lot of keyword-rich content. Integrating a blog into your company’s website is a great way to do both easily. In fact, websites with blogs generate 55% more
If your property is listed on TripAdvisor, the world’s largest travel site, there are a lot of opportunities to manage your online reputation, engage with the TripAdvisor traveler community, and connect with potential bookers. Below are eight great ways to market your property, at no
Measure the impact of your Facebook Ads in your web analytics software. Learn how to use Google Analytics to track your ad’s performance so you can learn what’s working well for you. We’ll show you how to customize your ad’s URL and see the results
Nothing is more important than to share relevant and useful content with your community on a regular basis.  Figuring out just what type of content to share can be tough. Here is a list of content ideas to help you write compelling articles for your  readers.
A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical
Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.  Search Engine Optimization (SEO) is the art and science of increasing your website’s visibility to search engines for those important
Do you know the difference between social media monitoring and social media analytics? In social media monitoring you are actively monitoring relevant content about your brand on various channels. Social media analytics describes the process of measuring, analyzing and interpreting the statistics of these
Is your facebook page yielding new leads and engaging your users? Managing a successful facebook page takes time and effort. The following tips will help you create, manage and run a successful facebook page. Key Factors to Running a Successful Facebook Page in Bali Keep
Creating a basic social media presence is easy enough, getting your community to actually do something is more difficult. Taking advantage of the following strategies can help you build your community, make your marketing more effective, and incentivize buying. What is Social Media Marketing Social media marketing