Hootsuite Certified


Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.  Search Engine Optimization (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.   Search Engine Marketing vs Search Engine Optimization? It is quite common for people to confuse the terms “Search Engine Marketing” and “Search Engine Optimization“! Search engine optimization is a one type of search engine marketing. Search engine advertising or search engine analytics are other types of search engine marketing. One of the most widespread beliefs about search engine marketing (SEM) is search engine advertising equals search marketing. If your online marketing firm runs advertising campaigns on Google, the firm must specialize in SEM, right? Although a common belief, it’s not entirely accurate. Search engine advertising is only one component of the search marketing process. Marketing campaigns involve branding, sales, social website engagement, customer service, distribution, trade shows, radio, TV, direct mail, and so forth. And advertising, too. So when hiring an SEM company, be sure it provides a variety of services, not only advertising. Search Engine Marketing encompasses a number of different skills, including but not limited to: Search engine optimization Search engine advertising Link development Specialized search engine optimization (video, local, mobile, etc.) User engagement marketing Content strategy Search Engine Optimization (SEO) Search engine optimization is the process of affecting the visibility of a website or a web page in asearch engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search,local search, video search, academic search,  news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Search Engine Advertising Search Engine Advertising is a method of placing online advertisements on Web pages that show...
read more

How to Create a Google Places Page

What is Google Places? Google Places has become the phone book of the Internet. According to Google, 97% of consumers search for local businesses online. Getting your business registered and verified with Google Places is essential to being found in the search engines.  Setting up an account is easy and free! Why add your listing with Google Places? Once you’ve verified your listing, you can enhance the Place Page for your business by adding photos, videos, coupons, and even real-time updates like weekly specials all on your Place Page. Verifying your listing gives you the opportunity to share even more information about your business with Google. How it works Google uses data from many sources to compose local business listings. Each listing includes information from one or more sources, such as third-party providers, user edits, and verified business owner records. To make sure the basic information you submit is accurate, we’ll ask you to verify it first by entering a PIN that will be sent to either your business address or phone number. You can add other information to your listing too—such as a description of your business, photos, reviews, or information about hours. Before you get started, there are a few things to keep in mind: Right now, Google Places is available for businesses in only certain countries. To find out if your country is one of them, click Add new listing when signed in to your Google Places account. Check the country drop down at the top of the sign-up page. Or, just see the list below. Country availability Andorra Ethiopia Latvia Saudi Arabia United Arab Emirates Finland Morocco Solomon Islands Afghanistan Fiji Madagascar Seychelles Angola France Macedonia, the former Yugoslav Republic of Sweden Argentina Gabon Mongolia Singapore American Samoa United Kingdom Macao Slovenia Austria Ghana Northern Mariana Islands Slovakia Australia Gambia Malta Sierra Leone Bangladesh Greece Mauritius Senegal Belgium Guam Maldives Sao Tome and Principe Bulgaria Hong Kong Malawi Chad Bahrain Croatia Mexico Togo Burundi Hungary Malaysia Thailand Benin Indonesia Mozambique Tajikistan Brunei Darussalam Ireland Namibia Turkmenistan Brazil Israel New Caledonia Tunisia Bhutan India Nigeria Tonga Botswana Iraq Netherlands Turkey Canada Iceland Norway Taiwan Democratic Republic of the Congo Italy Nepal Tanzania, United Republic of Central African Republic Jordan New Zealand Ukraine Congo Japan Oman Uganda Switzerland Kenya French Polynesia United States Côte d’Ivoire Kyrgyzstan Papua New Guinea Uzbekistan Chile Cambodia Philippines Viet Nam China Republic of Korea...
read more