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Tag: Search Engine Marketing

sem-vs-seo-marketing

SEM vs SEO?

Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.  Search Engine Optimization (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are

google-places

How to Create a Google Places Page

What is Google Places? Google Places has become the phone book of the Internet. According to Google, 97% of consumers search for local businesses online. Getting your business registered and verified with Google Places is essential to being found in the search engines.  Setting up an account is easy and