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Social Media Engagement

Social media has far surpassed the fad stage. It’s here to stay, and whether you embrace it or fend it off, you and your customers will be impacted. There is a world of conversation and engagement that’s happening right now – with or without you. The good news? The ability to jump in and engage is available at your fingertips. If you haven’t yet, it’s time to jump in! What is Social Media Engagement? Social Media engagement is related to participation in collective activities while using digital media, which reinforces social capital and social norms. Key elements of social engagement include activity (doing something), interaction (at least two people need to be involved in this activity), social exchange (the activity involves giving or receiving something from others), and lack of compulsion (there is no outside force forcing an individual to engage in the activity). For the most part, social media engagement excludes activities for which one is getting paid, or family obligations. A common metric of social media engagement is the quantifiable volume of activity. A traditional form of social engagement, such as watching a sport, may be measured by the number of visitors to a game. In the Internet setting a metric of social engagement on a discussion may take the form of the number of posts made. One of the main topics in studying social engagement by social scientists has related to whether individuals are more or less engaged with various communities. Some studies have suggested that modern information and communication technologies have made it easier for individuals to become socially engaged in more distant or virtual communities, and thus have decreased their involvement in local communities. How to Engage with your Audience? If you want your brand’s social media efforts to come across as authentic, you need to know what you stand for and what’s meaningful to you. In other words, authentic social communication requires you to be honest about what your brand represents, what you have to offer, where your weaknesses are, and what’s really important to your audience. 4 Tips For Authentic Online Engagement Focus On The Individual Listen Up! Keep It Real Ensure Authenticity 4 Tips for Better Engagement on Facebook Add a Charitable Component Use Polls Use Paid Media Judiciously Borrow Equity From Other Social Media Stars How do you Connect with your Markets? Social media has traditionally been utilized for marketing...
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The Importance of #Hashtags

Recently Facebook announced that it is implementing #hashtags to manage topics on the growing social network . #hashtags are not a new “trend” on the web, they appeared long ago on IRC to help manage chat groups. In 2007, Chris Messina suggesting that they  used #hashtags on twitter to help trend topics. Now they are more commonly seen and used by twitter, facebook, instagrams and other social networks. What is a #Hashtag? A hashtag is a word or a phrase prefixed with the symbol. It is a form of metadata tag. Short messages on microblogging social networking services such as Twitter, Tout, identi.ca, Tumblr, Instagram, Flickr, Google+ or Facebook may be tagged by putting “#” before important words, as in: #Wikipedia is an #encyclopedia that anyone can edit. Hashtags provide a means of grouping such messages, since one can search for the hashtag and get the set of messages that contain it. Using #Hashtags on Facebook. Hashtags turn topics and phrases into clickable links in your posts on your personal timeline or Page. This helps people find posts about topics they’re interested in. To make a hashtag, write # (the number sign) along with a topic or phrase (written as one word) and add it to your post. For example: I walked up so many hills today! #SanFrancisco When you click a hashtag, you’ll see a feed of posts that include that hashtag. You’ll also see some related hashtags at the top. You can search for a hashtag using the search bar at the top of any page. How are #Hashtags used? Hashtags are mostly used as unmoderated ad-hoc discussion forums; any combination of characters led by a hash symbol is a hashtag, and any hashtag, if promoted by enough individuals, can “trend” and attract more individual users to discussion using the hashtag. On Twitter, when a hashtag becomes extremely popular, it will appear in the “Trending Topics” area of a user’s homepage. The trending topics can be organized by geographic area or by all of Twitter. Hashtags are neither registered nor controlled by any one user or group of users, and neither can they be “retired” from public usage, meaning that hashtags can be used in theoretical perpetuity depending upon the longevity of the word or set of characters in a written language. They also do not contain any set definitions, meaning that a single hashtag can be used for...
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Managing Successful Facebook Pages

Is your facebook page yielding new leads and engaging your users? Managing a successful facebook page takes time and effort. The following tips will help you create, manage and run a successful facebook page. Key Factors to Running a Successful Facebook Page in Bali Keep Your Posts Short Having a good headline and keeping the post length to less than 250 characters generates the most interaction and engagement.  According to Facebook, posts that are 250 characters or less generate 60% more likes, comments and shares than posts that are longer. Post Photos, Videos and Quotes Posts that include a photo album, picture, or a video generate 180%, 120% and 100% (respectively) more engagement than a text post.  Quotes also tend to have high interaction. Post on a Regular Basis Once a day is a good place to start.  Try not to make your posts too promotional, however, or you could turn off your fans.  A good practice is to post one marketing message for every 9-10 informational posts. Ask Your Fans for Feedback Facebook is a great tool for conducting focus groups and generating quick feedback.  It can be used when trying to improve or launch a new service, product, or promotion. Asking questions helps foster engagement with your fans.  Questions that require one-word or one-click answers increase your response rate as they are easy and painless for fans to answer. Link to Interesting, Relevant Content Providing interesting and relevant content (and links to content) helps to position your company as a go-to resource and expert in your field, and provides value to your customers and Facebook fans. Give Fans Exclusive Info Providing exclusive information to fans provides incentives for people to “Like” your Facebook page (and to keep “Liking” it). Provide Deals and Perks Your Facebook Page is a great tool for posting coupons and promotions, and fans love deals! Respond Quickly Breaking news on Facebook that is relevant for your audience can drive more interaction and engagement. In addition, many people are using Facebook as they would email, posting time-sensitive questions on your wall.  Providing timely customer service and responses is very important. Create an Editorial Calendar Use a calendar to identify key times of the year for your business and plan Facebook promotions around these times. Measure Key Metrics & Keep Learning Use the Facebook Insights to measure metrics: # of fans, # of impressions per...
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Social Media Marketing 101

Creating a basic social media presence is easy enough, getting your community to actually do something is more difficult. Taking advantage of the following strategies can help you build your community, make your marketing more effective, and incentivize buying. What is Social Media Marketing Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Emergence of Social Media Marketing in Bali Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social networking websites and blogs in Bali Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them. That interaction feels personal to users because of their previous experiences with social networking site interactions. How does Social Media Marketing work? Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Audience Data and Analytics Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant...
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Defining Holistic Hybrid

We are a boutique Brand Management and Marketing Agency located in Bali, Indonesia. Our primary area of expertise includes Digital Marketing , Web Design and Web Development. With more than 15 years of experience, we offer strong work ethics, solid know-how, unparalleled support and quality services at an affordable rate. Web Development and Marketing Agency We are early adaptor of Web 2.0 technologies and social platforms such as facebook and twitter. We specialized in social media marketing, Search Engine Optimization (SEO) and building dynamic websites using WordPress, a flexible content management system (CMS).   Do your company’s online profiles lead to direct business? From Facebook to Stumbleupon and everything in between, we aim to help our clients grasp the power of digital media to help grow their brands by engaging with people with similar interests. In order to adapt to the ever changing trends we need to take an Holistic Hybrid approach to how we engage with our audiences. Defining Holistic Hybrid ho·lis·tic definition Pronunciation: /hō-ˈlis-tik/ Function: adj 1 : of or relating to holism 2 : relating to or concerned with wholes or with complete systems rather than with the analysis of, treatment of, or dissection into parts ho·lis·ti·cal·lyPronunciation: /-ti-k(ə-)lē/ Function: adv hy·brid definition Pronunciation: /ˈhī-brəd/ Function: n 1 : an offspring of two animals or plants of different races, breeds, varieties, species, or genera 2 : something heterogeneous in origin or composition hybridFunction: adj hy·brid·ismPronunciation: /-brə-ˌdiz-əm/ Function: n hy·brid·i·tyPronunciation: /hī-ˈbrid-ət-ē/ Function: n pl-ties; Markets are conversations The basis of Holistic Hybrid helped us define an ideology for a new “General theory on creating alternative ways of looking at a situation and getting things done through user engagement and technology.” Focusing on a principal goal; to facilitate communication and human engagement. Creating a basic social media presence is easy enough, getting your community to engage is more difficult. Taking advantage of our services, will help you grow your community, reach out to new markets more effective, and increase your user engagement. Adding new revenue streams. Are you  ready to connect with your Market? Contact us to engage with your audience and build your...
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