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Paper from Facebook

Storytelling has never been made more easier. With the growing popularity of the internet and digital media in the past decade, we have seen a surge in content publishing platforms and social networks. The evolution of storytelling or how we create new compelling stories, share them or engage with others has forever been transformed by our ability to remain in constant contact with our friends, family and networks. From blogs to Medium, tools to help us express ourselves have made this easier. However, this has cause a certain disconnect in our lives as we all struggle to manage to ongoing flow of new stories published by the people in our networks. Facebook Creative Labs will soon release PAPER, a new App that lets you “Explore and share stories from friends and the world around you.” According to Facebook, Paper combines news articles, videos and photos your friends share on Facebook with human-curated content from traditional news outlets like The New York Times,  TIME Magazine or The Huffington Post. Here’s from Facebook: Paper is the first product from Facebook Creative Labs, where we’re crafting new apps to support the diverse ways people want to connect and share. Here, a few highlights: Everything responds to your touch so you can pick up or thumb through stories with simple, natural movements You can tilt your phone to explore high-resolution panoramic photos from corner to corner, and see faces and other important details up close Fullscreen autoplay videos come to life and bring you deep into the action Beautifully detailed covers make it easy to spot articles from trusted publishers and decide what to read or watch.· Articles unfold in the app and appear fullscreen for a focused reading experience When you’re ready to tell your own story, you know exactly what your post or photo will look like because you see a live preview before you share it Watch the official Facebook video Check out Facebook.com/paper to learn more What do you think about the app so far? Will you be trying  Paper when it is released next...
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The Importance of #Hashtags

Recently Facebook announced that it is implementing #hashtags to manage topics on the growing social network . #hashtags are not a new “trend” on the web, they appeared long ago on IRC to help manage chat groups. In 2007, Chris Messina suggesting that they  used #hashtags on twitter to help trend topics. Now they are more commonly seen and used by twitter, facebook, instagrams and other social networks. What is a #Hashtag? A hashtag is a word or a phrase prefixed with the symbol. It is a form of metadata tag. Short messages on microblogging social networking services such as Twitter, Tout, identi.ca, Tumblr, Instagram, Flickr, Google+ or Facebook may be tagged by putting “#” before important words, as in: #Wikipedia is an #encyclopedia that anyone can edit. Hashtags provide a means of grouping such messages, since one can search for the hashtag and get the set of messages that contain it. Using #Hashtags on Facebook. Hashtags turn topics and phrases into clickable links in your posts on your personal timeline or Page. This helps people find posts about topics they’re interested in. To make a hashtag, write # (the number sign) along with a topic or phrase (written as one word) and add it to your post. For example: I walked up so many hills today! #SanFrancisco When you click a hashtag, you’ll see a feed of posts that include that hashtag. You’ll also see some related hashtags at the top. You can search for a hashtag using the search bar at the top of any page. How are #Hashtags used? Hashtags are mostly used as unmoderated ad-hoc discussion forums; any combination of characters led by a hash symbol is a hashtag, and any hashtag, if promoted by enough individuals, can “trend” and attract more individual users to discussion using the hashtag. On Twitter, when a hashtag becomes extremely popular, it will appear in the “Trending Topics” area of a user’s homepage. The trending topics can be organized by geographic area or by all of Twitter. Hashtags are neither registered nor controlled by any one user or group of users, and neither can they be “retired” from public usage, meaning that hashtags can be used in theoretical perpetuity depending upon the longevity of the word or set of characters in a written language. They also do not contain any set definitions, meaning that a single hashtag can be used for...
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Tracking Facebook Ads in Google Analytics

Measure the impact of your Facebook Ads in your web analytics software. Learn how to use Google Analytics to track your ad’s performance so you can learn what’s working well for you. We’ll show you how to customize your ad’s URL and see the results in three easy steps.   Measure the impact your Facebook Ads have on your business   Benefits: Get Visibility: Track visits from Facebook Ads in Google Analytics and understand how Facebook builds your business. Increase Return on Investment: Identify which audiences and creatives help your business, and adjust the amount you spend to make your budget go further.   Start Tracking your Ads today Download this “how-to” guide from Facebook Tracking_facebook adds with Google Analytics to start tracking your social media success today! Read about our Services...
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Managing Successful Facebook Pages

Is your facebook page yielding new leads and engaging your users? Managing a successful facebook page takes time and effort. The following tips will help you create, manage and run a successful facebook page. Key Factors to Running a Successful Facebook Page in Bali Keep Your Posts Short Having a good headline and keeping the post length to less than 250 characters generates the most interaction and engagement.  According to Facebook, posts that are 250 characters or less generate 60% more likes, comments and shares than posts that are longer. Post Photos, Videos and Quotes Posts that include a photo album, picture, or a video generate 180%, 120% and 100% (respectively) more engagement than a text post.  Quotes also tend to have high interaction. Post on a Regular Basis Once a day is a good place to start.  Try not to make your posts too promotional, however, or you could turn off your fans.  A good practice is to post one marketing message for every 9-10 informational posts. Ask Your Fans for Feedback Facebook is a great tool for conducting focus groups and generating quick feedback.  It can be used when trying to improve or launch a new service, product, or promotion. Asking questions helps foster engagement with your fans.  Questions that require one-word or one-click answers increase your response rate as they are easy and painless for fans to answer. Link to Interesting, Relevant Content Providing interesting and relevant content (and links to content) helps to position your company as a go-to resource and expert in your field, and provides value to your customers and Facebook fans. Give Fans Exclusive Info Providing exclusive information to fans provides incentives for people to “Like” your Facebook page (and to keep “Liking” it). Provide Deals and Perks Your Facebook Page is a great tool for posting coupons and promotions, and fans love deals! Respond Quickly Breaking news on Facebook that is relevant for your audience can drive more interaction and engagement. In addition, many people are using Facebook as they would email, posting time-sensitive questions on your wall.  Providing timely customer service and responses is very important. Create an Editorial Calendar Use a calendar to identify key times of the year for your business and plan Facebook promotions around these times. Measure Key Metrics & Keep Learning Use the Facebook Insights to measure metrics: # of fans, # of impressions per...
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