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The Importance of #Hashtags

Recently Facebook announced that it is implementing #hashtags to manage topics on the growing social network . #hashtags are not a new “trend” on the web, they appeared long ago on IRC to help manage chat groups. In 2007, Chris Messina suggesting that they  used #hashtags on twitter to help trend topics. Now they are more commonly seen and used by twitter, facebook, instagrams and other social networks. What is a #Hashtag? A hashtag is a word or a phrase prefixed with the symbol. It is a form of metadata tag. Short messages on microblogging social networking services such as Twitter, Tout, identi.ca, Tumblr, Instagram, Flickr, Google+ or Facebook may be tagged by putting “#” before important words, as in: #Wikipedia is an #encyclopedia that anyone can edit. Hashtags provide a means of grouping such messages, since one can search for the hashtag and get the set of messages that contain it. Using #Hashtags on Facebook. Hashtags turn topics and phrases into clickable links in your posts on your personal timeline or Page. This helps people find posts about topics they’re interested in. To make a hashtag, write # (the number sign) along with a topic or phrase (written as one word) and add it to your post. For example: I walked up so many hills today! #SanFrancisco When you click a hashtag, you’ll see a feed of posts that include that hashtag. You’ll also see some related hashtags at the top. You can search for a hashtag using the search bar at the top of any page. How are #Hashtags used? Hashtags are mostly used as unmoderated ad-hoc discussion forums; any combination of characters led by a hash symbol is a hashtag, and any hashtag, if promoted by enough individuals, can “trend” and attract more individual users to discussion using the hashtag. On Twitter, when a hashtag becomes extremely popular, it will appear in the “Trending Topics” area of a user’s homepage. The trending topics can be organized by geographic area or by all of Twitter. Hashtags are neither registered nor controlled by any one user or group of users, and neither can they be “retired” from public usage, meaning that hashtags can be used in theoretical perpetuity depending upon the longevity of the word or set of characters in a written language. They also do not contain any set definitions, meaning that a single hashtag can be used for...
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Social Media Marketing 101

Creating a basic social media presence is easy enough, getting your community to actually do something is more difficult. Taking advantage of the following strategies can help you build your community, make your marketing more effective, and incentivize buying. What is Social Media Marketing Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Emergence of Social Media Marketing in Bali Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social networking websites and blogs in Bali Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them. That interaction feels personal to users because of their previous experiences with social networking site interactions. How does Social Media Marketing work? Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Audience Data and Analytics Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant...
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Defining Holistic Hybrid

We are a boutique Brand Management and Marketing Agency located in Bali, Indonesia. Our primary area of expertise includes Digital Marketing , Web Design and Web Development. With more than 15 years of experience, we offer strong work ethics, solid know-how, unparalleled support and quality services at an affordable rate. Web Development and Marketing Agency We are early adaptor of Web 2.0 technologies and social platforms such as facebook and twitter. We specialized in social media marketing, Search Engine Optimization (SEO) and building dynamic websites using WordPress, a flexible content management system (CMS).   Do your company’s online profiles lead to direct business? From Facebook to Stumbleupon and everything in between, we aim to help our clients grasp the power of digital media to help grow their brands by engaging with people with similar interests. In order to adapt to the ever changing trends we need to take an Holistic Hybrid approach to how we engage with our audiences. Defining Holistic Hybrid ho·lis·tic definition Pronunciation: /hō-ˈlis-tik/ Function: adj 1 : of or relating to holism 2 : relating to or concerned with wholes or with complete systems rather than with the analysis of, treatment of, or dissection into parts ho·lis·ti·cal·lyPronunciation: /-ti-k(ə-)lē/ Function: adv hy·brid definition Pronunciation: /ˈhī-brəd/ Function: n 1 : an offspring of two animals or plants of different races, breeds, varieties, species, or genera 2 : something heterogeneous in origin or composition hybridFunction: adj hy·brid·ismPronunciation: /-brə-ˌdiz-əm/ Function: n hy·brid·i·tyPronunciation: /hī-ˈbrid-ət-ē/ Function: n pl-ties; Markets are conversations The basis of Holistic Hybrid helped us define an ideology for a new “General theory on creating alternative ways of looking at a situation and getting things done through user engagement and technology.” Focusing on a principal goal; to facilitate communication and human engagement. Creating a basic social media presence is easy enough, getting your community to engage is more difficult. Taking advantage of our services, will help you grow your community, reach out to new markets more effective, and increase your user engagement. Adding new revenue streams. Are you  ready to connect with your Market? Contact us to engage with your audience and build your...
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