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Social Media Marketing 101

Creating a basic social media presence is easy enough, getting your community to actually do something is more difficult. Taking advantage of the following strategies can help you build your community, make your marketing more effective, and incentivize buying. What is Social Media Marketing Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Emergence of Social Media Marketing in Bali Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social networking websites and blogs in Bali Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them. That interaction feels personal to users because of their previous experiences with social networking site interactions. How does Social Media Marketing work? Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Audience Data and Analytics Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant...
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Building Business Websites with WordPress

WordPress gives your business website some compelling advantages. It is optimized for easily publishing and changing content. Getting great search engine rankings requires fresh, unique content. With a WordPress website you have a content management system that takes care of all your needs when it comes time to update your website with new content. Building Business Websites with WordPress in Bali Top 10 Reasons to Use WordPress For Your Business Website 1. Easy to Edit & Add New Content The WordPress content editor is extremely easy to use and there are tons of tutorials across the internet to help you grasp the basics. If you can use Microsoft Word, then you can edit and add new pages to your WordPress site with ease! 2. WordPress is SEO Ready Straight out of the box WordPress is already giving you a head start in terms of Search Engine Optimization. Most themes (even free ones!) are developed with SEO in mind, so they’re properly formatted  for Search Engines. If you go above and beyond and install an SEO plugin, then you’re even more ahead of the game! 3. WordPress Uses Themes WordPress has a huge theme community, both free and paid, and allows for quick and easy visual customization of your website. On top of that, you can change themes on your WordPress site while it’s still live, so you don’t have to worry about re-adding content to your new site ever again! You just load a separate theme and it’s still all there! 4. Setup a Mobile Site in Seconds Want your site to work on Mobile devices? Did you know you can install a Plugin to do just that in a matter of seconds? But you can go above and beyond that plugin as well and arm your website with a Responsive web design theme, that way your website will optimize depending on the device that’s viewing it, and it will always look great! 5. Add Multi-Media content in Seconds Embedding Photos, YouTube and Vimeo videos is easy, it’s as simple as pressing a button in the content editor for a page or post and pasting the video’s URL! 6. Social Media Ready Social media is an extremely important way to share your website nowadays, both for traffic and SEO ranking, and lucky for you WordPress comes loaded with tons of social media plugins to help you move your website...
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Social Media 101

SEO Bali – Marketing – Social Media and Brand Management What is social media? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP, to name a few. Many of these services can be integrated via social network aggregation platforms. Social media 101 Social Media in Bali Managing you Social Media There is an increasing trend towards using social media monitoring tools that allow marketers to search, track and analyse conversation on the web about their brand or about topics of interest. This can be useful in PR management and campaign tracking, allowing the user to measure return on investment, competitor-auditing and general public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools. Impact of social media in Bali Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income. Read about our Services...
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