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Start Blogging to Increase Your Site’s Search Engine Ranking

Search engines favor websites that are updated on a regular basis. They also favor sites that have a lot of keyword-rich content.  Integrating a blog into your company’s website is a great way to do both easily.  In fact, websites with blogs generate 55% more traffic than websites without blogs. They also generate 97% more inbound links than non-blogging sites.  And, sites with active blogs have 434% more indexed pages.   What are the Benefits of Having a Business Blog?   Each Blog Post Can Focus on Specific Keywords With each blog post, you are able to focus on specific keywords and include them in the post’s headline, the body of the post, and the post’s tags. You can also add meta tag info to each post.  Including such keyword rich content on your site over time will help it to rise up in the rankings organically (free). A Blog Positions Your Company as an Expert Beyond search engine optimization, business blogs give you an opportunity to humanize the company by providing direct access to the company leaders and management.  It also provides an authoritative voice for the company and positions you as a leader in your field. Customers & Prospects Can Subscribe to the Blog — Keeping You in Front of Them Visitors to the site can subscribe to receive new blog posts via a RSS reader or by email. This is a great way to keep in front of customers, build trust with prospects, and extend your company’s reach.   Blogs Provide Opportunities for Engagement & Relationship Building Blogging also creates opportunities for your company to interact with existing and potential customers and build community with your readers.  If your sales process is a long one, blogging gives your prospects the opportunity to get to know your business risk-free. Blogs are Easy to Manage Blogs are very easy to use and manage. You don’t need any special software or tools, other than a browser and Internet connection. You can log in to your blog anywhere and even assign multiple authors / users who can contribute their posts to the company blog. Blog Posts are Easy to Share with Others. Including “Share” buttons on each blog post makes it easy for readers to share the information with their network via Facebook, Twitter, LinkedIn, email, etc. Blogs Can be Tied-Into Your Social Media Networks To maximize each blog post’s...
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Content is King on the Internet

Nothing is more important than to share relevant and useful content with your community on a regular basis.  Figuring out just what type of content to share can be tough. Here is a list of content ideas to help you write compelling articles for your  readers.   Content Ideas for Your Blog and Social Networks:   “Content, Content, Content” has replaced the old adage “Location, Location, Location” Case Studies / Success Stories of Customers who Have Used Your Company’s Products & Services (Identify the Problem, Solution, Outcome) Topical / Relevant Book Reviews & Synopses Industry Trends & Statistics and What it Means for Your Customers / Prospects Industry News & Events Company News & Events Conduct a Quick Search Using Google’s Keyword Search Tool to Find Out What Topics are Being Searched and Write Content About these Topics (Great for Search Engine Optimization) Use Yahoo! Answers, Google Reader, and LinkedIn Questions as a Resource and Idea Generator Conduct Interviews with Thought Leaders, Authors, Bloggers, Etc. in Your Niche Set-up Google Alerts and Track Long-tail Keywords to Generate Daily Content Ideas Identify Your Customers’ “Pain Points” and Write About How to Solve Them Generate a List of the Most Common Questions Customers Ask and Write a Blog Post that Clearly Answers each Question Create a Simple “How To” Video or Guide Aggregate Industry Information (Save Your Customers Time by Compiling Industry Updates Into One Article) Seek Out Guest Authors Create Lists (Top 10, How To, Best Of, etc.) Create Charts Provide Info on Industry Related Resources Ask for Feedback from Your Community to Stimulate New Ideas (Create Surveys or Polls) Share from Other Blogs and Add Your Own Perspective Share Info on New Products or Services Government Information Conduct Contests and Publish the Results Sales, Coupons, or Promotional Info Highlight Employee Recognition or Good Deeds Create an Award & Write About It (Ex: Fan of the Week, Employee of the Month, Customer of the Month, etc.) Trade Blog Content with Similar Companies in Other Markets Ask Vendors, Manufacturers, Distributors, Suppliers for Content Check with Associations You Belong to & See What Content You Can Use. Read Competitor Blogs and Websites for Content Ideas Retool Your Company’s Brochures, Offline Marketing Materials, Documents, Reports, Etc. and Share them Online     Remember “Content is king” on the internet. Without fresh, relevant and interesting content, your user engagement will be stagnant. Creating a solid...
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How to Create a Sitemap

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion.   What is a Sitemap and how does it work? A sitemap provides text links of each page of a website to both humans and search engines.  They can be very helpful for search engines to understand what your site is about, especially if your main navigation is embedded in images, uses javascript, or Flash.  They are also very helpful for visitors to your site to help them quickly find the information  they are seeking. There are two different types of site maps: xml and html sitemaps. What is XML and HTML? Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. In 2005, Google introduced the xml sitemap. HyperText Markup Language (HTML) is the main markup language for creating web pages and other information that can be displayed in a web browser.   How do you create a xml sitemap? If your site is built on a WordPress platform, there are several plugins you can use that will create sitemaps for you.  If you need to create the sitemap yourself, checkout xml-sitemaps.com, a free sitemap generator tool. There are different types of xml sitemaps you can create, depending on your site and the type of content it contains: Basic web pages Image sitemaps Video sitemaps News sitemaps Make sure to Add your Sitemap to your Robots.txt File It’s a good idea to reference your sitemap in your robots.txt file (typically located in your site’s root folder) by adding the following code: Sitemap: http://www.yourdomain.com/sitemap.xml   How do you Submit a Sitemap to Google? Go to Google Webmasters  http://www.google.com/webmasters.  If you don’t have a Google account, create one.  If you do, login and click on “Add a site”, and enter the URL of your web site. Google will ask you to verify you are the owner of the site.  You can do this by uploading a file Google provides to the root of your site, where your home page resides.  Once the site has been uploaded, click on “Verify”. Once verified, click on the website you just added and choose “Sitemaps” > “Submit a Sitemap” button.  Enter in the sitemap.xml file name. It will take...
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SEM vs SEO?

Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.  Search Engine Optimization (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.   Search Engine Marketing vs Search Engine Optimization? It is quite common for people to confuse the terms “Search Engine Marketing” and “Search Engine Optimization“! Search engine optimization is a one type of search engine marketing. Search engine advertising or search engine analytics are other types of search engine marketing. One of the most widespread beliefs about search engine marketing (SEM) is search engine advertising equals search marketing. If your online marketing firm runs advertising campaigns on Google, the firm must specialize in SEM, right? Although a common belief, it’s not entirely accurate. Search engine advertising is only one component of the search marketing process. Marketing campaigns involve branding, sales, social website engagement, customer service, distribution, trade shows, radio, TV, direct mail, and so forth. And advertising, too. So when hiring an SEM company, be sure it provides a variety of services, not only advertising. Search Engine Marketing encompasses a number of different skills, including but not limited to: Search engine optimization Search engine advertising Link development Specialized search engine optimization (video, local, mobile, etc.) User engagement marketing Content strategy Search Engine Optimization (SEO) Search engine optimization is the process of affecting the visibility of a website or a web page in asearch engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search,local search, video search, academic search,  news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Search Engine Advertising Search Engine Advertising is a method of placing online advertisements on Web pages that show...
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Social Media Marketing 101

Creating a basic social media presence is easy enough, getting your community to actually do something is more difficult. Taking advantage of the following strategies can help you build your community, make your marketing more effective, and incentivize buying. What is Social Media Marketing Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Emergence of Social Media Marketing in Bali Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social networking websites and blogs in Bali Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them. That interaction feels personal to users because of their previous experiences with social networking site interactions. How does Social Media Marketing work? Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Audience Data and Analytics Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant...
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Building Business Websites with WordPress

WordPress gives your business website some compelling advantages. It is optimized for easily publishing and changing content. Getting great search engine rankings requires fresh, unique content. With a WordPress website you have a content management system that takes care of all your needs when it comes time to update your website with new content. Building Business Websites with WordPress in Bali Top 10 Reasons to Use WordPress For Your Business Website 1. Easy to Edit & Add New Content The WordPress content editor is extremely easy to use and there are tons of tutorials across the internet to help you grasp the basics. If you can use Microsoft Word, then you can edit and add new pages to your WordPress site with ease! 2. WordPress is SEO Ready Straight out of the box WordPress is already giving you a head start in terms of Search Engine Optimization. Most themes (even free ones!) are developed with SEO in mind, so they’re properly formatted  for Search Engines. If you go above and beyond and install an SEO plugin, then you’re even more ahead of the game! 3. WordPress Uses Themes WordPress has a huge theme community, both free and paid, and allows for quick and easy visual customization of your website. On top of that, you can change themes on your WordPress site while it’s still live, so you don’t have to worry about re-adding content to your new site ever again! You just load a separate theme and it’s still all there! 4. Setup a Mobile Site in Seconds Want your site to work on Mobile devices? Did you know you can install a Plugin to do just that in a matter of seconds? But you can go above and beyond that plugin as well and arm your website with a Responsive web design theme, that way your website will optimize depending on the device that’s viewing it, and it will always look great! 5. Add Multi-Media content in Seconds Embedding Photos, YouTube and Vimeo videos is easy, it’s as simple as pressing a button in the content editor for a page or post and pasting the video’s URL! 6. Social Media Ready Social media is an extremely important way to share your website nowadays, both for traffic and SEO ranking, and lucky for you WordPress comes loaded with tons of social media plugins to help you move your website...
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How to Create a Google Places Page

What is Google Places? Google Places has become the phone book of the Internet. According to Google, 97% of consumers search for local businesses online. Getting your business registered and verified with Google Places is essential to being found in the search engines.  Setting up an account is easy and free! Why add your listing with Google Places? Once you’ve verified your listing, you can enhance the Place Page for your business by adding photos, videos, coupons, and even real-time updates like weekly specials all on your Place Page. Verifying your listing gives you the opportunity to share even more information about your business with Google. How it works Google uses data from many sources to compose local business listings. Each listing includes information from one or more sources, such as third-party providers, user edits, and verified business owner records. To make sure the basic information you submit is accurate, we’ll ask you to verify it first by entering a PIN that will be sent to either your business address or phone number. You can add other information to your listing too—such as a description of your business, photos, reviews, or information about hours. Before you get started, there are a few things to keep in mind: Right now, Google Places is available for businesses in only certain countries. To find out if your country is one of them, click Add new listing when signed in to your Google Places account. Check the country drop down at the top of the sign-up page. Or, just see the list below. Country availability Andorra Ethiopia Latvia Saudi Arabia United Arab Emirates Finland Morocco Solomon Islands Afghanistan Fiji Madagascar Seychelles Angola France Macedonia, the former Yugoslav Republic of Sweden Argentina Gabon Mongolia Singapore American Samoa United Kingdom Macao Slovenia Austria Ghana Northern Mariana Islands Slovakia Australia Gambia Malta Sierra Leone Bangladesh Greece Mauritius Senegal Belgium Guam Maldives Sao Tome and Principe Bulgaria Hong Kong Malawi Chad Bahrain Croatia Mexico Togo Burundi Hungary Malaysia Thailand Benin Indonesia Mozambique Tajikistan Brunei Darussalam Ireland Namibia Turkmenistan Brazil Israel New Caledonia Tunisia Bhutan India Nigeria Tonga Botswana Iraq Netherlands Turkey Canada Iceland Norway Taiwan Democratic Republic of the Congo Italy Nepal Tanzania, United Republic of Central African Republic Jordan New Zealand Ukraine Congo Japan Oman Uganda Switzerland Kenya French Polynesia United States Côte d’Ivoire Kyrgyzstan Papua New Guinea Uzbekistan Chile Cambodia Philippines Viet Nam China Republic of Korea...
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Social Media 101

SEO Bali – Marketing – Social Media and Brand Management What is social media? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP, to name a few. Many of these services can be integrated via social network aggregation platforms. Social media 101 Social Media in Bali Managing you Social Media There is an increasing trend towards using social media monitoring tools that allow marketers to search, track and analyse conversation on the web about their brand or about topics of interest. This can be useful in PR management and campaign tracking, allowing the user to measure return on investment, competitor-auditing and general public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools. Impact of social media in Bali Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income. Read about our Services...
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Defining Holistic Hybrid

We are a boutique Brand Management and Marketing Agency located in Bali, Indonesia. Our primary area of expertise includes Digital Marketing , Web Design and Web Development. With more than 15 years of experience, we offer strong work ethics, solid know-how, unparalleled support and quality services at an affordable rate. Web Development and Marketing Agency We are early adaptor of Web 2.0 technologies and social platforms such as facebook and twitter. We specialized in social media marketing, Search Engine Optimization (SEO) and building dynamic websites using WordPress, a flexible content management system (CMS).   Do your company’s online profiles lead to direct business? From Facebook to Stumbleupon and everything in between, we aim to help our clients grasp the power of digital media to help grow their brands by engaging with people with similar interests. In order to adapt to the ever changing trends we need to take an Holistic Hybrid approach to how we engage with our audiences. Defining Holistic Hybrid ho·lis·tic definition Pronunciation: /hō-ˈlis-tik/ Function: adj 1 : of or relating to holism 2 : relating to or concerned with wholes or with complete systems rather than with the analysis of, treatment of, or dissection into parts ho·lis·ti·cal·lyPronunciation: /-ti-k(ə-)lē/ Function: adv hy·brid definition Pronunciation: /ˈhī-brəd/ Function: n 1 : an offspring of two animals or plants of different races, breeds, varieties, species, or genera 2 : something heterogeneous in origin or composition hybridFunction: adj hy·brid·ismPronunciation: /-brə-ˌdiz-əm/ Function: n hy·brid·i·tyPronunciation: /hī-ˈbrid-ət-ē/ Function: n pl-ties; Markets are conversations The basis of Holistic Hybrid helped us define an ideology for a new “General theory on creating alternative ways of looking at a situation and getting things done through user engagement and technology.” Focusing on a principal goal; to facilitate communication and human engagement. Creating a basic social media presence is easy enough, getting your community to engage is more difficult. Taking advantage of our services, will help you grow your community, reach out to new markets more effective, and increase your user engagement. Adding new revenue streams. Are you  ready to connect with your Market? Contact us to engage with your audience and build your...
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