Hootsuite Certified

SEM vs SEO?

Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.  Search Engine Optimization (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.   Search Engine Marketing vs Search Engine Optimization? It is quite common for people to confuse the terms “Search Engine Marketing” and “Search Engine Optimization“! Search engine optimization is a one type of search engine marketing. Search engine advertising or search engine analytics are other types of search engine marketing. One of the most widespread beliefs about search engine marketing (SEM) is search engine advertising equals search marketing. If your online marketing firm runs advertising campaigns on Google, the firm must specialize in SEM, right? Although a common belief, it’s not entirely accurate. Search engine advertising is only one component of the search marketing process. Marketing campaigns involve branding, sales, social website engagement, customer service, distribution, trade shows, radio, TV, direct mail, and so forth. And advertising, too. So when hiring an SEM company, be sure it provides a variety of services, not only advertising. Search Engine Marketing encompasses a number of different skills, including but not limited to: Search engine optimization Search engine advertising Link development Specialized search engine optimization (video, local, mobile, etc.) User engagement marketing Content strategy Search Engine Optimization (SEO) Search engine optimization is the process of affecting the visibility of a website or a web page in asearch engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search,local search, video search, academic search,  news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Search Engine Advertising Search Engine Advertising is a method of placing online advertisements on Web pages that show...
read more