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Start Blogging to Increase Your Site’s Search Engine Ranking

Search engines favor websites that are updated on a regular basis. They also favor sites that have a lot of keyword-rich content.  Integrating a blog into your company’s website is a great way to do both easily.  In fact, websites with blogs generate 55% more traffic than websites without blogs. They also generate 97% more inbound links than non-blogging sites.  And, sites with active blogs have 434% more indexed pages.   What are the Benefits of Having a Business Blog?   Each Blog Post Can Focus on Specific Keywords With each blog post, you are able to focus on specific keywords and include them in the post’s headline, the body of the post, and the post’s tags. You can also add meta tag info to each post.  Including such keyword rich content on your site over time will help it to rise up in the rankings organically (free). A Blog Positions Your Company as an Expert Beyond search engine optimization, business blogs give you an opportunity to humanize the company by providing direct access to the company leaders and management.  It also provides an authoritative voice for the company and positions you as a leader in your field. Customers & Prospects Can Subscribe to the Blog — Keeping You in Front of Them Visitors to the site can subscribe to receive new blog posts via a RSS reader or by email. This is a great way to keep in front of customers, build trust with prospects, and extend your company’s reach.   Blogs Provide Opportunities for Engagement & Relationship Building Blogging also creates opportunities for your company to interact with existing and potential customers and build community with your readers.  If your sales process is a long one, blogging gives your prospects the opportunity to get to know your business risk-free. Blogs are Easy to Manage Blogs are very easy to use and manage. You don’t need any special software or tools, other than a browser and Internet connection. You can log in to your blog anywhere and even assign multiple authors / users who can contribute their posts to the company blog. Blog Posts are Easy to Share with Others. Including “Share” buttons on each blog post makes it easy for readers to share the information with their network via Facebook, Twitter, LinkedIn, email, etc. Blogs Can be Tied-Into Your Social Media Networks To maximize each blog post’s...
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How to Create a Sitemap

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion.   What is a Sitemap and how does it work? A sitemap provides text links of each page of a website to both humans and search engines.  They can be very helpful for search engines to understand what your site is about, especially if your main navigation is embedded in images, uses javascript, or Flash.  They are also very helpful for visitors to your site to help them quickly find the information  they are seeking. There are two different types of site maps: xml and html sitemaps. What is XML and HTML? Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. In 2005, Google introduced the xml sitemap. HyperText Markup Language (HTML) is the main markup language for creating web pages and other information that can be displayed in a web browser.   How do you create a xml sitemap? If your site is built on a WordPress platform, there are several plugins you can use that will create sitemaps for you.  If you need to create the sitemap yourself, checkout xml-sitemaps.com, a free sitemap generator tool. There are different types of xml sitemaps you can create, depending on your site and the type of content it contains: Basic web pages Image sitemaps Video sitemaps News sitemaps Make sure to Add your Sitemap to your Robots.txt File It’s a good idea to reference your sitemap in your robots.txt file (typically located in your site’s root folder) by adding the following code: Sitemap: http://www.yourdomain.com/sitemap.xml   How do you Submit a Sitemap to Google? Go to Google Webmasters  http://www.google.com/webmasters.  If you don’t have a Google account, create one.  If you do, login and click on “Add a site”, and enter the URL of your web site. Google will ask you to verify you are the owner of the site.  You can do this by uploading a file Google provides to the root of your site, where your home page resides.  Once the site has been uploaded, click on “Verify”. Once verified, click on the website you just added and choose “Sitemaps” > “Submit a Sitemap” button.  Enter in the sitemap.xml file name. It will take...
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Building Business Websites with WordPress

WordPress gives your business website some compelling advantages. It is optimized for easily publishing and changing content. Getting great search engine rankings requires fresh, unique content. With a WordPress website you have a content management system that takes care of all your needs when it comes time to update your website with new content. Building Business Websites with WordPress in Bali Top 10 Reasons to Use WordPress For Your Business Website 1. Easy to Edit & Add New Content The WordPress content editor is extremely easy to use and there are tons of tutorials across the internet to help you grasp the basics. If you can use Microsoft Word, then you can edit and add new pages to your WordPress site with ease! 2. WordPress is SEO Ready Straight out of the box WordPress is already giving you a head start in terms of Search Engine Optimization. Most themes (even free ones!) are developed with SEO in mind, so they’re properly formatted  for Search Engines. If you go above and beyond and install an SEO plugin, then you’re even more ahead of the game! 3. WordPress Uses Themes WordPress has a huge theme community, both free and paid, and allows for quick and easy visual customization of your website. On top of that, you can change themes on your WordPress site while it’s still live, so you don’t have to worry about re-adding content to your new site ever again! You just load a separate theme and it’s still all there! 4. Setup a Mobile Site in Seconds Want your site to work on Mobile devices? Did you know you can install a Plugin to do just that in a matter of seconds? But you can go above and beyond that plugin as well and arm your website with a Responsive web design theme, that way your website will optimize depending on the device that’s viewing it, and it will always look great! 5. Add Multi-Media content in Seconds Embedding Photos, YouTube and Vimeo videos is easy, it’s as simple as pressing a button in the content editor for a page or post and pasting the video’s URL! 6. Social Media Ready Social media is an extremely important way to share your website nowadays, both for traffic and SEO ranking, and lucky for you WordPress comes loaded with tons of social media plugins to help you move your website...
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