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Increasing Conversion Rate Strategies

Over the past year we have been hard at work helping our clients build their online presence on various social networks, improving their website usability and creating additional features to engage with their audience and facilitate more sales. Strategic planning and marketing campaign management is a work of art in this age of digital enlightenment. That said, small businesses can easily conquer new markets by combining their web marketing efforts with other social media strategies. Lately, our marketing strategies  yield an impressive conversion rate of 8.9% for one of our online retail client. We achieved this by using Facebook, Pinterest, targeted email newsletters, and other web-based call for action! According to the latest data, in 2013 retail/ecommerce sites reported an average conversion rate of 3%, while media/publishing sites averaged 10%, technology hardware sites 5%, and the software industry sector averaged 7%. Professional/financial services, which would include legal, medical, and accounting firms, reported the highest average conversion rate of 10%. How can you improve your overall conversion rates? Design and Usability Increasing your conversion rate requires some creativity and consistency with your original calls to action. The ideal landing page incorporates an attractive visual to draw in the user, with clearly presented value points that encourage a simple form submission. Remember, the customers already made the decision to commit to what you’re offering. All you have to do is show them that they will be getting the value they expected when they clicked your call to action button. Designing a user friendly website with compelling Colours and attractive images is a key starting point to get people to stay on your website once they land on one of your pages. Facilitating their experience with an easy to navigate website, clear call for action, and process to purchase and check out is ultimately what will convert them from browsing to purchasing! Pinterest can Drive eCommerce Sales Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales. Interestingly, referral traffic from Pinterest to most online stores is on average equal to the traffic coming from Twitter and Facebook. But of that traffic, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites. Furthermore, of those purchases, the average order is double the average order from Facebook. Pinterest has already become a huge...
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Start Blogging to Increase Your Site’s Search Engine Ranking

Search engines favor websites that are updated on a regular basis. They also favor sites that have a lot of keyword-rich content.  Integrating a blog into your company’s website is a great way to do both easily.  In fact, websites with blogs generate 55% more traffic than websites without blogs. They also generate 97% more inbound links than non-blogging sites.  And, sites with active blogs have 434% more indexed pages.   What are the Benefits of Having a Business Blog?   Each Blog Post Can Focus on Specific Keywords With each blog post, you are able to focus on specific keywords and include them in the post’s headline, the body of the post, and the post’s tags. You can also add meta tag info to each post.  Including such keyword rich content on your site over time will help it to rise up in the rankings organically (free). A Blog Positions Your Company as an Expert Beyond search engine optimization, business blogs give you an opportunity to humanize the company by providing direct access to the company leaders and management.  It also provides an authoritative voice for the company and positions you as a leader in your field. Customers & Prospects Can Subscribe to the Blog — Keeping You in Front of Them Visitors to the site can subscribe to receive new blog posts via a RSS reader or by email. This is a great way to keep in front of customers, build trust with prospects, and extend your company’s reach.   Blogs Provide Opportunities for Engagement & Relationship Building Blogging also creates opportunities for your company to interact with existing and potential customers and build community with your readers.  If your sales process is a long one, blogging gives your prospects the opportunity to get to know your business risk-free. Blogs are Easy to Manage Blogs are very easy to use and manage. You don’t need any special software or tools, other than a browser and Internet connection. You can log in to your blog anywhere and even assign multiple authors / users who can contribute their posts to the company blog. Blog Posts are Easy to Share with Others. Including “Share” buttons on each blog post makes it easy for readers to share the information with their network via Facebook, Twitter, LinkedIn, email, etc. Blogs Can be Tied-Into Your Social Media Networks To maximize each blog post’s...
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Market your Property for Free with Tripadvisor

If your property is listed on TripAdvisor, the world’s largest travel site, there are a lot of opportunities to manage your online reputation, engage with the TripAdvisor traveler community, and connect with potential bookers. Below are eight great ways to market your property, at no cost, and take full advantage of your TripAdvisor presence.   Tips to Market your Property for Free Using Tripadvisor. Register with Tripadvisor Management Centre – Gain access to free resources that help you manage and optimize your TripAdvisor listing. Share Information about your property – Add property details and amenities to your listing page and highlight what sets you apart from competitors. Upload visuals – Photos and videos drive traveler engagement. Listings with 30 or more photos see 46% more engagement than those with 10 or less. similarly, properties with at least one video see about 29% more traveler engagement. Encourage Guests to Write Reviews – Use Tripadvisor’s Review Express emails, custom cards, flyers, and widgets to encourage customer reviews. Ensure that you have fresh, plentiful content to help travelers make booking decisions. Monitor your Reviews – Sign up for email alerts to be notified every time a new review is posted to see invaluable feedback on the guest experience at your property. Respond to your Reviews – Write management responses to both positive and negative reviews to show that you are interested in feedback and take customer service seriously. Bring Reviews to your Website – Widgets can showcase your reviews, encourage guests to write new ones, and give travelers the content they want to see before they book – all on your own website. Evaluate your Performance – Track your property’s day-to-day performance as well as customer satisfaction trends in comparison to your competitors.     Download the “How To Market your Property for Free” Guide from Tripadvisor and get started today. Sign up for the Management Center today: www.tripadvisor.com/Owners Read about our Services...
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Tracking Facebook Ads in Google Analytics

Measure the impact of your Facebook Ads in your web analytics software. Learn how to use Google Analytics to track your ad’s performance so you can learn what’s working well for you. We’ll show you how to customize your ad’s URL and see the results in three easy steps.   Measure the impact your Facebook Ads have on your business   Benefits: Get Visibility: Track visits from Facebook Ads in Google Analytics and understand how Facebook builds your business. Increase Return on Investment: Identify which audiences and creatives help your business, and adjust the amount you spend to make your budget go further.   Start Tracking your Ads today Download this “how-to” guide from Facebook Tracking_facebook adds with Google Analytics to start tracking your social media success today! Read about our Services...
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Content is King on the Internet

Nothing is more important than to share relevant and useful content with your community on a regular basis.  Figuring out just what type of content to share can be tough. Here is a list of content ideas to help you write compelling articles for your  readers.   Content Ideas for Your Blog and Social Networks:   “Content, Content, Content” has replaced the old adage “Location, Location, Location” Case Studies / Success Stories of Customers who Have Used Your Company’s Products & Services (Identify the Problem, Solution, Outcome) Topical / Relevant Book Reviews & Synopses Industry Trends & Statistics and What it Means for Your Customers / Prospects Industry News & Events Company News & Events Conduct a Quick Search Using Google’s Keyword Search Tool to Find Out What Topics are Being Searched and Write Content About these Topics (Great for Search Engine Optimization) Use Yahoo! Answers, Google Reader, and LinkedIn Questions as a Resource and Idea Generator Conduct Interviews with Thought Leaders, Authors, Bloggers, Etc. in Your Niche Set-up Google Alerts and Track Long-tail Keywords to Generate Daily Content Ideas Identify Your Customers’ “Pain Points” and Write About How to Solve Them Generate a List of the Most Common Questions Customers Ask and Write a Blog Post that Clearly Answers each Question Create a Simple “How To” Video or Guide Aggregate Industry Information (Save Your Customers Time by Compiling Industry Updates Into One Article) Seek Out Guest Authors Create Lists (Top 10, How To, Best Of, etc.) Create Charts Provide Info on Industry Related Resources Ask for Feedback from Your Community to Stimulate New Ideas (Create Surveys or Polls) Share from Other Blogs and Add Your Own Perspective Share Info on New Products or Services Government Information Conduct Contests and Publish the Results Sales, Coupons, or Promotional Info Highlight Employee Recognition or Good Deeds Create an Award & Write About It (Ex: Fan of the Week, Employee of the Month, Customer of the Month, etc.) Trade Blog Content with Similar Companies in Other Markets Ask Vendors, Manufacturers, Distributors, Suppliers for Content Check with Associations You Belong to & See What Content You Can Use. Read Competitor Blogs and Websites for Content Ideas Retool Your Company’s Brochures, Offline Marketing Materials, Documents, Reports, Etc. and Share them Online     Remember “Content is king” on the internet. Without fresh, relevant and interesting content, your user engagement will be stagnant. Creating a solid...
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SEM vs SEO?

Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.  Search Engine Optimization (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.   Search Engine Marketing vs Search Engine Optimization? It is quite common for people to confuse the terms “Search Engine Marketing” and “Search Engine Optimization“! Search engine optimization is a one type of search engine marketing. Search engine advertising or search engine analytics are other types of search engine marketing. One of the most widespread beliefs about search engine marketing (SEM) is search engine advertising equals search marketing. If your online marketing firm runs advertising campaigns on Google, the firm must specialize in SEM, right? Although a common belief, it’s not entirely accurate. Search engine advertising is only one component of the search marketing process. Marketing campaigns involve branding, sales, social website engagement, customer service, distribution, trade shows, radio, TV, direct mail, and so forth. And advertising, too. So when hiring an SEM company, be sure it provides a variety of services, not only advertising. Search Engine Marketing encompasses a number of different skills, including but not limited to: Search engine optimization Search engine advertising Link development Specialized search engine optimization (video, local, mobile, etc.) User engagement marketing Content strategy Search Engine Optimization (SEO) Search engine optimization is the process of affecting the visibility of a website or a web page in asearch engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search,local search, video search, academic search,  news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Search Engine Advertising Search Engine Advertising is a method of placing online advertisements on Web pages that show...
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Measure Your Social Media Marketing Success

Do you know the difference between social media monitoring and social media analytics?   In social media monitoring you are actively monitoring relevant content about your brand on various channels. Social media analytics describes the process of measuring, analyzing and interpreting the statistics of these content. How is this done? Well you can use various tools such as Google Analytics, and Facebook Insights. Or you can make your life easier and use Quintly.   What is QUINTLY? quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter or both, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practice examples. Market Benchmarking In order to optimize your social media performance, you should not only look at your own page’s performance, but also at how your competitors do in the social web. Also, looking at best-practice examples can be extremely valuable. With quintly this benchmarking information comes to you without any work on your part. Just tell us which pages or profiles you would like to track and compare, and we do the work and import all the public data available. You can then use our 30+ metrics and our advanced dashboard to compare your own performance with those of other pages or profiles in every dimension imaginable. Market Benchmarking makes a lot of sense – as does the fact, whether you are doing a good job or not depends on the actual industry you are working in. In some sectors a certain interaction rate is perfect and in others, the same interaction rate wouldn’t be very flattering at all. This said, it is important to look at other similar pages (i.e. of competitors, similar brands or cooperation partners) to determine if your KPIs are set in the right intervals.   Automated Reports Automated Reports are a pretty useful feature for both agencies and any kind of business. It ultimately helps you to inform all parties involved on a daily basis about your company’s social media marketing performance. This especially applies to those colleagues or partners (i.e. your CEO, director or client) who do not work within Facebook or Twitter marketing. With quintly, creating simple, comprehensive and automated reports is easy. On top of that, our efficient report engine facilitates creating them with your own...
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Managing Successful Facebook Pages

Is your facebook page yielding new leads and engaging your users? Managing a successful facebook page takes time and effort. The following tips will help you create, manage and run a successful facebook page. Key Factors to Running a Successful Facebook Page in Bali Keep Your Posts Short Having a good headline and keeping the post length to less than 250 characters generates the most interaction and engagement.  According to Facebook, posts that are 250 characters or less generate 60% more likes, comments and shares than posts that are longer. Post Photos, Videos and Quotes Posts that include a photo album, picture, or a video generate 180%, 120% and 100% (respectively) more engagement than a text post.  Quotes also tend to have high interaction. Post on a Regular Basis Once a day is a good place to start.  Try not to make your posts too promotional, however, or you could turn off your fans.  A good practice is to post one marketing message for every 9-10 informational posts. Ask Your Fans for Feedback Facebook is a great tool for conducting focus groups and generating quick feedback.  It can be used when trying to improve or launch a new service, product, or promotion. Asking questions helps foster engagement with your fans.  Questions that require one-word or one-click answers increase your response rate as they are easy and painless for fans to answer. Link to Interesting, Relevant Content Providing interesting and relevant content (and links to content) helps to position your company as a go-to resource and expert in your field, and provides value to your customers and Facebook fans. Give Fans Exclusive Info Providing exclusive information to fans provides incentives for people to “Like” your Facebook page (and to keep “Liking” it). Provide Deals and Perks Your Facebook Page is a great tool for posting coupons and promotions, and fans love deals! Respond Quickly Breaking news on Facebook that is relevant for your audience can drive more interaction and engagement. In addition, many people are using Facebook as they would email, posting time-sensitive questions on your wall.  Providing timely customer service and responses is very important. Create an Editorial Calendar Use a calendar to identify key times of the year for your business and plan Facebook promotions around these times. Measure Key Metrics & Keep Learning Use the Facebook Insights to measure metrics: # of fans, # of impressions per...
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Social Media Marketing 101

Creating a basic social media presence is easy enough, getting your community to actually do something is more difficult. Taking advantage of the following strategies can help you build your community, make your marketing more effective, and incentivize buying. What is Social Media Marketing Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Emergence of Social Media Marketing in Bali Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social networking websites and blogs in Bali Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them. That interaction feels personal to users because of their previous experiences with social networking site interactions. How does Social Media Marketing work? Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Audience Data and Analytics Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant...
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Building Business Websites with WordPress

WordPress gives your business website some compelling advantages. It is optimized for easily publishing and changing content. Getting great search engine rankings requires fresh, unique content. With a WordPress website you have a content management system that takes care of all your needs when it comes time to update your website with new content. Building Business Websites with WordPress in Bali Top 10 Reasons to Use WordPress For Your Business Website 1. Easy to Edit & Add New Content The WordPress content editor is extremely easy to use and there are tons of tutorials across the internet to help you grasp the basics. If you can use Microsoft Word, then you can edit and add new pages to your WordPress site with ease! 2. WordPress is SEO Ready Straight out of the box WordPress is already giving you a head start in terms of Search Engine Optimization. Most themes (even free ones!) are developed with SEO in mind, so they’re properly formatted  for Search Engines. If you go above and beyond and install an SEO plugin, then you’re even more ahead of the game! 3. WordPress Uses Themes WordPress has a huge theme community, both free and paid, and allows for quick and easy visual customization of your website. On top of that, you can change themes on your WordPress site while it’s still live, so you don’t have to worry about re-adding content to your new site ever again! You just load a separate theme and it’s still all there! 4. Setup a Mobile Site in Seconds Want your site to work on Mobile devices? Did you know you can install a Plugin to do just that in a matter of seconds? But you can go above and beyond that plugin as well and arm your website with a Responsive web design theme, that way your website will optimize depending on the device that’s viewing it, and it will always look great! 5. Add Multi-Media content in Seconds Embedding Photos, YouTube and Vimeo videos is easy, it’s as simple as pressing a button in the content editor for a page or post and pasting the video’s URL! 6. Social Media Ready Social media is an extremely important way to share your website nowadays, both for traffic and SEO ranking, and lucky for you WordPress comes loaded with tons of social media plugins to help you move your website...
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How to Create a Google Places Page

What is Google Places? Google Places has become the phone book of the Internet. According to Google, 97% of consumers search for local businesses online. Getting your business registered and verified with Google Places is essential to being found in the search engines.  Setting up an account is easy and free! Why add your listing with Google Places? Once you’ve verified your listing, you can enhance the Place Page for your business by adding photos, videos, coupons, and even real-time updates like weekly specials all on your Place Page. Verifying your listing gives you the opportunity to share even more information about your business with Google. How it works Google uses data from many sources to compose local business listings. Each listing includes information from one or more sources, such as third-party providers, user edits, and verified business owner records. To make sure the basic information you submit is accurate, we’ll ask you to verify it first by entering a PIN that will be sent to either your business address or phone number. You can add other information to your listing too—such as a description of your business, photos, reviews, or information about hours. Before you get started, there are a few things to keep in mind: Right now, Google Places is available for businesses in only certain countries. To find out if your country is one of them, click Add new listing when signed in to your Google Places account. Check the country drop down at the top of the sign-up page. Or, just see the list below. Country availability Andorra Ethiopia Latvia Saudi Arabia United Arab Emirates Finland Morocco Solomon Islands Afghanistan Fiji Madagascar Seychelles Angola France Macedonia, the former Yugoslav Republic of Sweden Argentina Gabon Mongolia Singapore American Samoa United Kingdom Macao Slovenia Austria Ghana Northern Mariana Islands Slovakia Australia Gambia Malta Sierra Leone Bangladesh Greece Mauritius Senegal Belgium Guam Maldives Sao Tome and Principe Bulgaria Hong Kong Malawi Chad Bahrain Croatia Mexico Togo Burundi Hungary Malaysia Thailand Benin Indonesia Mozambique Tajikistan Brunei Darussalam Ireland Namibia Turkmenistan Brazil Israel New Caledonia Tunisia Bhutan India Nigeria Tonga Botswana Iraq Netherlands Turkey Canada Iceland Norway Taiwan Democratic Republic of the Congo Italy Nepal Tanzania, United Republic of Central African Republic Jordan New Zealand Ukraine Congo Japan Oman Uganda Switzerland Kenya French Polynesia United States Côte d’Ivoire Kyrgyzstan Papua New Guinea Uzbekistan Chile Cambodia Philippines Viet Nam China Republic of Korea...
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Blogging 101

Blogging and Content Management in Bali – Social Media and Brand Management What is a blog? A blog (a contraction of the words web log)[1] is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject. More recently “multi-author blogs” (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, interest groups and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other “microblogging” systems helps integrate MABs and single-author blogs into societal newstreams. Blog can also be used as a verb, meaning to maintain or add content to a blog. Blogging 101 in Bali SEO and Web Marketing Solutions in Indonesia Emergence of blogs and online publishing in Bali The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users. (Previously, a knowledge of such technologies as HTML and FTP had been required to publish content on the Web.) A majority are interactive, allowing visitors to leave comments and even message each other via GUI widgets on the blogs, and it is this interactivity that distinguishes them from other static websites. In that sense, blogging can be seen as a form of social networking. Indeed, bloggers do not only produce content to post on their blogs, but also build social relations with their readers and other bloggers. There are high-readership blogs which do not allow comments, such as Daring Fireball. Many blogs provide commentary on a particular subject; others function as more personal online diaries; others function more as online brand advertising of a particular individual or company. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important contribution to the popularity of many blogs. Most blogs are primarily textual, although some focus on art (art blogs), photographs (photoblogs), videos (video blogs or “vlogs”), music (MP3 blogs), and audio (podcasts). Microblogging is another type of blogging, featuring very...
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Social Media 101

SEO Bali – Marketing – Social Media and Brand Management What is social media? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP, to name a few. Many of these services can be integrated via social network aggregation platforms. Social media 101 Social Media in Bali Managing you Social Media There is an increasing trend towards using social media monitoring tools that allow marketers to search, track and analyse conversation on the web about their brand or about topics of interest. This can be useful in PR management and campaign tracking, allowing the user to measure return on investment, competitor-auditing and general public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools. Impact of social media in Bali Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income. Read about our Services...
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