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Tracking Facebook Ads in Google Analytics

Measure the impact of your Facebook Ads in your web analytics software. Learn how to use Google Analytics to track your ad’s performance so you can learn what’s working well for you. We’ll show you how to customize your ad’s URL and see the results in three easy steps.   Measure the impact your Facebook Ads have on your business   Benefits: Get Visibility: Track visits from Facebook Ads in Google Analytics and understand how Facebook builds your business. Increase Return on Investment: Identify which audiences and creatives help your business, and adjust the amount you spend to make your budget go further.   Start Tracking your Ads today Download this “how-to” guide from Facebook Tracking_facebook adds with Google Analytics to start tracking your social media success today! Read about our Services...
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How to Create a Sitemap

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion.   What is a Sitemap and how does it work? A sitemap provides text links of each page of a website to both humans and search engines.  They can be very helpful for search engines to understand what your site is about, especially if your main navigation is embedded in images, uses javascript, or Flash.  They are also very helpful for visitors to your site to help them quickly find the information  they are seeking. There are two different types of site maps: xml and html sitemaps. What is XML and HTML? Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. In 2005, Google introduced the xml sitemap. HyperText Markup Language (HTML) is the main markup language for creating web pages and other information that can be displayed in a web browser.   How do you create a xml sitemap? If your site is built on a WordPress platform, there are several plugins you can use that will create sitemaps for you.  If you need to create the sitemap yourself, checkout xml-sitemaps.com, a free sitemap generator tool. There are different types of xml sitemaps you can create, depending on your site and the type of content it contains: Basic web pages Image sitemaps Video sitemaps News sitemaps Make sure to Add your Sitemap to your Robots.txt File It’s a good idea to reference your sitemap in your robots.txt file (typically located in your site’s root folder) by adding the following code: Sitemap: http://www.yourdomain.com/sitemap.xml   How do you Submit a Sitemap to Google? Go to Google Webmasters  http://www.google.com/webmasters.  If you don’t have a Google account, create one.  If you do, login and click on “Add a site”, and enter the URL of your web site. Google will ask you to verify you are the owner of the site.  You can do this by uploading a file Google provides to the root of your site, where your home page resides.  Once the site has been uploaded, click on “Verify”. Once verified, click on the website you just added and choose “Sitemaps” > “Submit a Sitemap” button.  Enter in the sitemap.xml file name. It will take...
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How to Create a Google Places Page

What is Google Places? Google Places has become the phone book of the Internet. According to Google, 97% of consumers search for local businesses online. Getting your business registered and verified with Google Places is essential to being found in the search engines.  Setting up an account is easy and free! Why add your listing with Google Places? Once you’ve verified your listing, you can enhance the Place Page for your business by adding photos, videos, coupons, and even real-time updates like weekly specials all on your Place Page. Verifying your listing gives you the opportunity to share even more information about your business with Google. How it works Google uses data from many sources to compose local business listings. Each listing includes information from one or more sources, such as third-party providers, user edits, and verified business owner records. To make sure the basic information you submit is accurate, we’ll ask you to verify it first by entering a PIN that will be sent to either your business address or phone number. You can add other information to your listing too—such as a description of your business, photos, reviews, or information about hours. Before you get started, there are a few things to keep in mind: Right now, Google Places is available for businesses in only certain countries. To find out if your country is one of them, click Add new listing when signed in to your Google Places account. Check the country drop down at the top of the sign-up page. Or, just see the list below. Country availability Andorra Ethiopia Latvia Saudi Arabia United Arab Emirates Finland Morocco Solomon Islands Afghanistan Fiji Madagascar Seychelles Angola France Macedonia, the former Yugoslav Republic of Sweden Argentina Gabon Mongolia Singapore American Samoa United Kingdom Macao Slovenia Austria Ghana Northern Mariana Islands Slovakia Australia Gambia Malta Sierra Leone Bangladesh Greece Mauritius Senegal Belgium Guam Maldives Sao Tome and Principe Bulgaria Hong Kong Malawi Chad Bahrain Croatia Mexico Togo Burundi Hungary Malaysia Thailand Benin Indonesia Mozambique Tajikistan Brunei Darussalam Ireland Namibia Turkmenistan Brazil Israel New Caledonia Tunisia Bhutan India Nigeria Tonga Botswana Iraq Netherlands Turkey Canada Iceland Norway Taiwan Democratic Republic of the Congo Italy Nepal Tanzania, United Republic of Central African Republic Jordan New Zealand Ukraine Congo Japan Oman Uganda Switzerland Kenya French Polynesia United States Côte d’Ivoire Kyrgyzstan Papua New Guinea Uzbekistan Chile Cambodia Philippines Viet Nam China Republic of Korea...
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